Kaustubh discusses the risks of offering free Proof of Concepts (POCs) in B2B product development. While tempting, free POCs often backfire and fail to lead to paid engagements. Find out how to avoid this common pitfall.

Kaustubh Patekar, founder of ProdZen, highlights the most common pricing mistakes businesses make, especially with new products. Avoiding these pitfalls can save your company from losing revenue and damaging its growth.