Why Account-Based Marketing (ABM) Is More Efficient Imagine you’re fishing. You can either cast a wide net and hope to catch something—or use a spear to precisely target the fish you want. That’s the difference between Traditional Lead Funnels and Account-Based Marketing (ABM). Traditional Lead Funnels = Fishing with Nets You generate thousands of leads and nurture them through a
When was the last time you checked your competitor’s reviews? If you’re not leveraging them, you’re leaving golden insights on the table. Competitor reviews are a direct window into customer pain points, desires, and expectations. By analyzing them, you can craft marketing copy that speaks directly to your target audience, addresses their frustrations, and highlights what makes your product stand
Has this ever happened to you? Your CEO or a prospect asks about a competitor’s product, and you’re left scrambling for an answer. It’s frustrating—and unfortunately, it happens all too often. Why does this keep happening? New competitors are emerging constantly, and keeping tabs on existing ones is no small feat. Product managers, marketers, and sales teams often find themselves
Imagine this: You’ve built a solid Partner Relationship Management (PRM) platform, and you’re confident in its features. But as you enter the market, you realize you’re surrounded by competitors claiming the same benefits. Customers are overwhelmed with choices, and you’re left wondering—how do I make my product stand out? At ProdZen, we know this struggle all too well. Most popular
Most product managers and marketers focus on understanding the voice of their customers—but how many are tapping into the voice of their competitors’ customers? Understanding your competitors’ customers can provide invaluable insights that set your business apart. While most companies focus on the voice of their own customers, few realize that analyzing the feedback from your competitors’ customers can give
Shifting from an IT service-only business model to one that includes products, platforms, or accelerators can seem challenging. However, the key to a successful transition lies not only in developing new offerings but in fostering a culture that supports innovation, collaboration, and customer-centric thinking. Building a product culture within your service company can empower teams, streamline processes, and ultimately help
Introduction So finally you have decided to leap from a service-only model to a service + product approach, haven’t you? In our previous blog, we discussed why this change is critical for unlocking new revenue streams, improving margins, and standing out in a competitive marketplace. Now, the big question is: What product should you build? Let’s talk about how you
In the cut-throat tech industry, customer satisfaction isn’t just a goal—it’s your strongest asset. For CMOs, CEOs, and Product Managers, Voice of Customer (VoC) insights can be the difference between leading the market and lagging behind. But how can you efficiently gather, analyze, and leverage these insights to boost customer retention, enhance your product development process, and stay ahead of
Introduction Have you ever felt the pressure to innovate and keep up with the market and your customers with new tech coming in the market everyday especially if you are leading an IT Services Company. Do you feel the need to have better margins than your peers and better customer retention and stronger loyalty? But the bigger question is :
Understanding how any B2B tech and SaaS product stacks up against competitors can be the difference between leading the market or falling behind. A feature-level competitor analysis gives you detailed insights into how your competitors’ products perform, what they’re missing, and where your product can stand out. With these insights, you can make smarter decisions, innovate faster, and deliver exactly
Imagine sending your sales reps into a competitive sales situation without the right tools—it’s like sending a soldier into battle without armor. Sales battlecards are your team’s essential armor. These compact, powerful cheat sheets are designed to provide instant, real-time insights into your competitors. They can make the difference between a lost deal and a victory. But here’s the real
Just like how a product strategy without a well-defined product roadmap leaves you uncertain about the next steps and vulnerable to competitors, launching a product without a clear go-to-market strategy is like setting sail without a map—it’s directionless and prone to failure. Without this core strategy, even a brilliant product can get lost in the vast sea of market uncertainty.
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