If you are a #founder and have pitched to investors – you would have almost certainly been asked this: What if “Google” or “XYZ” (replace with the largest player in your segment) builds a competing product? 1. Know your competition and their products. Just because a large company enters a space, it does not guarantee their success. Orkut, Google+, Glass….
Startups and new products often struggle with defining their target market and segment. With many unknowns, it can be a challenge. Three simple words can provide the solution. FOLLOW THE MONEY Answering these questions can help you get there (get real or get an outsider to review) 1. Which is the largest market in terms of the spend for the
Could those with an engineering or science training have an advantage when building a startup? Founders and product managers who are able to question and validate their assumptions usually end up creating successful startups and products, especially in new spaces. Is there a way to actually do better than follow the Lean startup method? Very interesting read from Harvard Business Review.
Early stage products often fail to get enough interest from the market in spite of solving an important problem. These 3 letters could help you fix that – ICP. Ideal Customer Profile is a framework to fine tune your targeting. Early stage products are different because the founders or product managers are still figuring out how to position and to whom. Key
This one simple data point is often overlooked by too many b2b startups that are based in India. I wonder if that happens because of dominant myths that prevail. Two most common myths: – you must sell to customers where you live before you can sell to the world – if you can win in India then you can win
About 10 years ago, Marc Andreessen declared that “Software is eating the world.” As co-founder of Netscape (one of the world’s first Internet browsers) and a successful investor (Facebook, Groupon, Twitter), he probably knows a lot about this. The IT services business is undergoing a huge shift not just because of the drive for digital transformation. This shift is being
Finding it hard to accelerate your B2B business? Try thinking bigger and broader. Target more lucrative markets like the US, EU, SEA, and ME. Research, research, reseach. Partner and form collaborations with agencies and local consultants Fine-tune your product accordingly… And tailor your marketing and messaging. Request an invitation for a webinar to find out more!
There’s also another large, publicly listed IT services company that has attributed its recent stellar growth to not just services revenue but something else. That something else is IP enabled solutions. So what is an IP enabled solution? The service offering is enriched by including a pre-built capability. These IP based solutions can take the form of templates, accelerators, platforms
A few days ago I was talking to a client about taking a new product to market and something struck me. In hindsight it seems obvious. “Are you a fire starter?” I almost asked because everything I had seen up to that point suggested otherwise. The skills and attitude needed for the product manager or the founder of a startup
It was a bone crushing time for the company and a morale crushing time for the employees. It happened nearly 20 years ago at a tech company I worked for. We were caught in the perfect storm. Bad News The dot com bubble had busted. Technology spending had plummeted. The company was mandated to restate its earnings because of accounting
Many #startups that I speak with are confused about the role of a PM. Often this role is filled by #founders, or business analyst or by someone in BD or sales. There are also organizations where this role is not created and sort of everyone (or no one) is driving. Is it simply lack of awareness? Or a legacy of IT Services culture?
Well, if you don’t know where you are going, how will you get there? Just like you need a map (now GPS) to get to a new destination, you need a map to help you chart a course for your product and business, whether you are a #startup or not. When you use a map for getting from point A to B,
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