If you are a b2b product company selling in any market, you are bound to run into competitors that offer a cheaper solution. This happens very often when you are selling to cost or value conscious markets like India. There will always be someone willing to sell it cheaper. Think of this as a never ending problem. Once a solution is
When I started as a PM, executives would doze off or ignore my points during monthly updates. Not only did I appear to be fumbling in my new role, but also I was doing a disservice to my team that was toiling away and building something great. In one on one interactions I did fine. I could make well crafted
The answer is a bit of both, but more importantly a student. Willing to keep learning. Studied engineering in college and exposure to computers was only for building simulations. – First job: learnt about databases, SQL, Analytics – Learnt to be a developer and then an engineering manager – Then took up a role of #pm. Dev background helped establish
It could also be the hardest to master. What is this overlooked #PM skill? No, it’s not persuasion. No, it’s not domain knowledge. It’s certainly not technical skills. Its the ability to say “No”. Saying NO to customers when the demand doesn’t match the #strategy or #roadmap. Harder if that is your early customer for a new #product or you
If you are a #founder and have pitched to investors – you would have almost certainly been asked this: What if “Google” or “XYZ” (replace with the largest player in your segment) builds a competing product? 1. Know your competition and their products. Just because a large company enters a space, it does not guarantee their success. Orkut, Google+, Glass….
Startups and new products often struggle with defining their target market and segment. With many unknowns, it can be a challenge. Three simple words can provide the solution. FOLLOW THE MONEY Answering these questions can help you get there (get real or get an outsider to review) 1. Which is the largest market in terms of the spend for the
Could those with an engineering or science training have an advantage when building a startup? Founders and product managers who are able to question and validate their assumptions usually end up creating successful startups and products, especially in new spaces. Is there a way to actually do better than follow the Lean startup method? Very interesting read from Harvard Business Review.
Early stage products often fail to get enough interest from the market in spite of solving an important problem. These 3 letters could help you fix that – ICP. Ideal Customer Profile is a framework to fine tune your targeting. Early stage products are different because the founders or product managers are still figuring out how to position and to whom. Key
This one simple data point is often overlooked by too many b2b startups that are based in India. I wonder if that happens because of dominant myths that prevail. Two most common myths: – you must sell to customers where you live before you can sell to the world – if you can win in India then you can win
About 10 years ago, Marc Andreessen declared that “Software is eating the world.” As co-founder of Netscape (one of the world’s first Internet browsers) and a successful investor (Facebook, Groupon, Twitter), he probably knows a lot about this. The IT services business is undergoing a huge shift not just because of the drive for digital transformation. This shift is being
Finding it hard to accelerate your B2B business? Try thinking bigger and broader. Target more lucrative markets like the US, EU, SEA, and ME. Research, research, reseach. Partner and form collaborations with agencies and local consultants Fine-tune your product accordingly… And tailor your marketing and messaging. Request an invitation for a webinar to find out more!
There’s also another large, publicly listed IT services company that has attributed its recent stellar growth to not just services revenue but something else. That something else is IP enabled solutions. So what is an IP enabled solution? The service offering is enriched by including a pre-built capability. These IP based solutions can take the form of templates, accelerators, platforms
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