Did you know that India’s largest IT services provider makes over USD1 bn from an offering that’s not pure play?
There’s also another large, publicly listed IT services company that has attributed its recent stellar growth to not just services revenue but something else. That something else is IP enabled solutions. So what is an IP enabled solution? The service offering is enriched by including a pre-built capability. These IP based solutions can take the form of templates, accelerators, platforms …
Continue Reading
Expand your horizons by choosing more lucrative markets
Finding it hard to accelerate your B2B business? Try thinking bigger and broader. Target more lucrative markets like the US, EU, SEA, and ME. Research, research, reseach. Partner and form collaborations with agencies and local consultants Fine-tune your product accordingly… And tailor your marketing and messaging. Request an invitation for a webinar to find out more!
Continue Reading
Are you a fire starter?
A few days ago I was talking to a client about taking a new product to market and something struck me. In hindsight it seems obvious. “Are you a fire starter?” I almost asked because everything I had seen up to that point suggested otherwise. The skills and attitude needed for the product manager or the founder of a startup …
Continue Reading
Lesson 1 in Product Building: Innovation and Differentiation
It was a bone crushing time for the company and a morale crushing time for the employees. It happened nearly 20 years ago at a tech company I worked for. We were caught in the perfect storm. Bad News The dot com bubble had busted. Technology spending had plummeted. The company was mandated to restate its earnings because of accounting …
Continue Reading
Who is a product manager?
Many #startups that I speak with are confused about the role of a PM. Often this role is filled by #founders, or business analyst or by someone in BD or sales. There are also organizations where this role is not created and sort of everyone (or no one) is driving. Is it simply lack of awareness? Or a legacy of IT Services culture? …
Continue Reading
What is a product roadmap? Why do you need one?
Well, if you don’t know where you are going, how will you get there? Just like you need a map (now GPS) to get to a new destination, you need a map to help you chart a course for your product and business, whether you are a #startup or not. When you use a map for getting from point A to B, …
Continue Reading
7 Must-have hard skills for Product Managers
From the time #productmanager has a become a hot job Training factories have started offering various courses Even MBA colleges have started offering #productmanagement certifications These last from 4 weeks to as long as part time over 6 months Most of these do no cover the basics even of hard skills that a PM must have or develop. And almost …
Continue Reading
How product teams and marketing teams are using competitor analysis
The purpose of competitor analysis is to get better at winning in the market. The way you do it is to gather as much information as can be attained about what competitors are doing. The next step in going about it is to conduct a thorough analysis. This will help you evaluate the gaps and issues that you can take …
Continue Reading
The Art of B2B Pricing: Aligning Price with Value in a Competitive Landscape
Many #startup and new products usually claim to be “disruptive” There is one thing you want to avoid (or be cautious of) disrupting Even if you are a far better product That is your pricing model This is especially true for #b2b from my own experience in working with over 50 clients Here is a playbook of sorts …
Continue Reading
Not all open source is equal
-
Sukanya Bharati
-
September 17, 2014
-
Blog
-
#startups
-
0 Comments
Could this be a case of “penny wise, pound foolish”? This is a far too common startup trap. Even smart people seem to fall into it. They want to sell software to others. But they don’t want to pay others for software. Technologists and engineers fall into this trap. This often is case of tech driven startups. Using open source …
Continue Reading
