Once upon a time in a land far far away. There lived a “weak” product manager. He didn’t really want the job. It came to him as part of a re-org. He was an engineering manager, who had to layoff most of his team. That made him unhappy. 😌 The product he took over was not doing so well. The …
Continue Reading
Not too long ago, I was speaking with a founder of a well-funded startup. Solution: innovative. Team: solid. Product: decent for an early version. Customer interest: quite a few POCs. Yet, no conversions. Everybody liked it, but nobody was signing up. This was baffling. Then they started offering it for free/near free. Still nobody wanted to sign up. We started …
Continue Reading
Is product management training a waste of time? Ever since being a product manager has become cool? Maybe I am kidding myself but certainly it has become a highly desirable role – some would call it one of the hottest careers. 🙂 The number of training courses and certifications has multiplied. There are even programs dedicated to simply cracking a …
Continue Reading
It is said that “beauty is in the eye of the beholder”. Something similar can be said for “value” when it comes to b2b SaaS. Is it in the eye of the buyer or maybe head? A lot is written about pricing tactics and pricing models: – Create 3 editions – Guide people towards middle – Provide an entry version …
Continue Reading
Last week I was talking to the #founder of a startup that is growing well. He easily acknowledged what many others fail to see. We were taking about scaling after getting to product market fit. “We have product market fit for the domestic market, but not for the US.” When most startups start seeing a steady growth in revenue without …
Continue Reading
Many times when I ask product managers or founders this question they draw a blank. This seems to be true for many startups and sometimes even bigger companies. The question: “What is your product strategy?” Maybe the word strategy gets a bad rap because of management consultants. 🙂 For startups it may seem to indicate something far out when many …
Continue Reading
Are you special? Unique? Better than the others? If I were to ask you this question, you would likely say yes; at least to some of those. That is how we are as human beings. 🙂 However, if you are building a b2b product then it’s not so easy to answer them as “yes”. Most products solve a business problem …
Continue Reading
When I lived in the US they used to say, “Earning your first $1M is the hardest.” That may be true for individuals. However, it isn’t true for startups and product businesses. Getting to your first million in revenue is easier than going from $1M to $10M if you’re a product startup. The early revenue is all about the hustle. …
Continue Reading
One of the key choices to make for any #b2B SaaS product to grow is the choice of GTM channel. The choices can be different based on your target segment in terms of geography and size of company, but this but this is a good rule of thumb to follow: – High volume, low touch – email, social media, website, …
Continue Reading
This phrase is what I thought about as I heard something that I have too many times before. In a startup club meeting we were having a discussion around the challenges faced by companies entering the US market. A few founders were talking about how to fix their UI/UX for the US market. I, however, disagree with the very idea …
Continue Reading
© 2024 by Prodzen | All Rights Reserved.