Not getting traction for your early stage B2B product?
Early stage products often fail to get enough interest from the market in spite of solving an important problem. These 3 letters could help you fix that – ICP. Ideal Customer Profile is a framework to fine tune your targeting. Early stage products are different because the founders or product managers are still figuring out how to position and to whom. Key …
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If software is eating the world, what should IT service providers do?
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August 21, 2024
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About 10 years ago, Marc Andreessen declared that “Software is eating the world.” As co-founder of Netscape (one of the world’s first Internet browsers) and a successful investor (Facebook, Groupon, Twitter), he probably knows a lot about this. The IT services business is undergoing a huge shift not just because of the drive for digital transformation. This shift is being …
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Ignore this data point at your own peril when choosing a target market
This one simple data point is often overlooked by too many b2b startups that are based in India. I wonder if that happens because of dominant myths that prevail. Two most common myths: – you must sell to customers where you live before you can sell to the world – if you can win in India then you can win …
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Did you know that India’s largest IT services provider makes over USD1 bn from an offering that’s not pure play?
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August 21, 2024
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There’s also another large, publicly listed IT services company that has attributed its recent stellar growth to not just services revenue but something else. That something else is IP enabled solutions. So what is an IP enabled solution? The service offering is enriched by including a pre-built capability. These IP based solutions can take the form of templates, accelerators, platforms …
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Expand your horizons by choosing more lucrative markets
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Admin
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August 21, 2024
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Finding it hard to accelerate your B2B business? Try thinking bigger and broader. Target more lucrative markets like the US, EU, SEA, and ME. Research, research, reseach. Partner and form collaborations with agencies and local consultants Fine-tune your product accordingly… And tailor your marketing and messaging. Request an invitation for a webinar to find out more!
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Are you a fire starter?
A few days ago I was talking to a client about taking a new product to market and something struck me. In hindsight it seems obvious. “Are you a fire starter?” I almost asked because everything I had seen up to that point suggested otherwise. The skills and attitude needed for the product manager or the founder of a startup …
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Lesson 1 in Product Building: Innovation and Differentiation
It was a bone crushing time for the company and a morale crushing time for the employees. It happened nearly 20 years ago at a tech company I worked for. We were caught in the perfect storm. Bad News The dot com bubble had busted. Technology spending had plummeted. The company was mandated to restate its earnings because of accounting …
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Who is a product manager?
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August 21, 2024
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Many #startups that I speak with are confused about the role of a PM. Often this role is filled by #founders, or business analyst or by someone in BD or sales. There are also organizations where this role is not created and sort of everyone (or no one) is driving. Is it simply lack of awareness? Or a legacy of IT Services culture? …
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What is a product roadmap? Why do you need one?
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August 21, 2024
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Well, if you don’t know where you are going, how will you get there? Just like you need a map (now GPS) to get to a new destination, you need a map to help you chart a course for your product and business, whether you are a #startup or not. When you use a map for getting from point A to B, …
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7 Must-have hard skills for Product Managers
From the time #productmanager has a become a hot job Training factories have started offering various courses Even MBA colleges have started offering #productmanagement certifications These last from 4 weeks to as long as part time over 6 months Most of these do no cover the basics even of hard skills that a PM must have or develop. And almost …
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