How PRM Leaders Can Leverage Competitor Analysis to Stand Out in a Crowded Market
Imagine this: You’ve built a solid Partner Relationship Management (PRM) platform, and you’re confident in its features. But as you enter the market, you realize you’re surrounded by competitors claiming the same benefits. Customers are overwhelmed with choices, and you’re left wondering—how do I make my product stand out? At ProdZen, we know this struggle all too well. Most popular …
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How to Use the Voice of Competitors’ Customers to Fine-Tune Your Marketing Strategy
Most product managers and marketers focus on understanding the voice of their customers—but how many are tapping into the voice of their competitors’ customers? Understanding your competitors’ customers can provide invaluable insights that set your business apart. While most companies focus on the voice of their own customers, few realize that analyzing the feedback from your competitors’ customers can give …
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Hit Where It Hurts: Gaining a Competitive Edge with Voice of Customer Insights
In the cut-throat tech industry, customer satisfaction isn’t just a goal—it’s your strongest asset. For CMOs, CEOs, and Product Managers, Voice of Customer (VoC) insights can be the difference between leading the market and lagging behind. But how can you efficiently gather, analyze, and leverage these insights to boost customer retention, enhance your product development process, and stay ahead of …
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Feature-Level Competitor Analysis: The Key to Building Winning B2B Tech and SaaS Products
Understanding how any B2B tech and SaaS product stacks up against competitors can be the difference between leading the market or falling behind. A feature-level competitor analysis gives you detailed insights into how your competitors’ products perform, what they’re missing, and where your product can stand out. With these insights, you can make smarter decisions, innovate faster, and deliver exactly …
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Unlock More Wins: How to Get Your Sales Team Hooked on Battlecards
Imagine sending your sales reps into a competitive sales situation without the right tools—it’s like sending a soldier into battle without armor. Sales battlecards are your team’s essential armor. These compact, powerful cheat sheets are designed to provide instant, real-time insights into your competitors. They can make the difference between a lost deal and a victory. But here’s the real …
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How to Build a Winning Go-to-Market Strategy with Competitive Intelligence
Just like how a product strategy without a well-defined product roadmap leaves you uncertain about the next steps and vulnerable to competitors, launching a product without a clear go-to-market strategy is like setting sail without a map—it’s directionless and prone to failure. Without this core strategy, even a brilliant product can get lost in the vast sea of market uncertainty. …
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Choosing the Right Product Marketing KPIs to Measure Success for B2B SaaS
Before launching your product marketing, governed by your go-to-market strategy how do you ensure if your efforts will pay off? The key lies in selecting the right Key Performance Indicators (KPIs) beforehand to measure success the moment you push the ignition button of your product marketing machinery. Understanding which metrics to track is crucial for fine-tuning your approach. This blog …
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Enhance Your Product Strategy with Competitive Research: A Comprehensive Guide for B2B SaaS Products
Having a strong product strategy for your B2B SaaS Product is not just beneficial—it’s essential for long-term success. With competitors innovating at lightning speed and customer expectations continually shifting, your product strategy needs to be not only solid but also agile and forward-thinking. This is where the role of competitive research becomes critically important. Competitive research allows you to …
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10 Game-Changing Strategies to Measure & Supercharge Your Sales Enablement Program
Creating an exceptional product is only the start. The real challenge is equipping your sales team with the tools, knowledge, and insights to deliver that product with precision and impact. That’s where a dynamic sales enablement program steps in. But how can you ensure your program isn’t just operational but thriving? Dive into these 10 proven strategies to measure and …
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Supercharge Your ABM Strategy with Competitive and Account Intelligence: A Game-Changer for Sales Leaders
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Milind Soni
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August 21, 2024
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Agency, Blog
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#sales
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0 Comments
Introduction Account-Based Marketing (ABM) isn’t just a buzzword—it’s the ultimate strategy for targeting your high-value accounts with laser precision. But to turn ABM into your secret weapon, you need more than just the basics. Enter competitive intelligence and account intelligence. These two power tools can transform your ABM game, giving you the edge to outsmart competitors and close deals like never before. Ready to …
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