The fight worth fighting for
- Sukanya Bharati
- August 21, 2024
- Blog
- #founders, #gtmstrategy, #productmanagement
- 0 Comments
Life is unfair
But you already knew that
If you are a #startup building a #b2b product for US, EU, UK, then you will find that it’s extremely unfair.
When I talk to #founders building from India for the world, it is at times disheartening to hear their challenges:
– New entrant startup with bigger fund raise is all over the market
– One of the big companies is catching up with what they are doing, by putting in a lot more money and people
– Regulatory compliance, getting paid by foreign customers is time consuming
– Customer feedback is slower to trickle and they want something very different from customers in India
It’s natural to wonder, if this is a fight worth fighting?
Here is why it is:
– Average spend in US alone is 10 to 50 times more, sometimes 100x+
Bigger pie – smaller slice is still way bigger than big slice of small pie in India
– Tech maturity is higher, so greater appetite for innovation and experimentation
Customers are willing to bet on new products if it offers compelling value
– Timely payments compared to chasing customers and unpaid invoices
Relatively small amounts and a culture of paying on time
And there is more…
If you are a #founder building from India for the world, it’s fraught with challenges, but almost always it’s a fight worth fighting…
